Top 18 tools to use for your next Programmatic SEO project

There is no question that programmatic SEO can be a significant growth driver when it comes to content marketing, but it's only effective when done right. The key is to speed up how fast content is produced so you can start iterating on the results immediately rather than wait months, as is the case with traditional SEO.

Here are ten tools that will help you speed up your Programmatic SEO pages so you can start creating content fast:

Web Scraping

Information is scattered all across the web. Use web scraping to gather and enrich it in one place quickly. These tools will help you grab text from web pages without having to copy/paste all night by hand.

1. Bardeen AI

Bardeen is a monster when it comes to scraping data. You can scrape links, texts, and images from a page without using code. Click on the data you want to copy, and it will recognize similar elements on the page automatically. This is especially useful when dealing with an infinite list of results with pagination (which is most pages these days).

Available plans: Free

Keyword Research

Creating pages that actually rank starts with solid keyword research. Knowing which keywords people commonly use and what type of pages Google shows them (search intent) is 85% of the battle.

2. Ahrefs (My personal favourite)

Ahrefs is the market leader for effective keyword research for any SEO marketer. It surfaces tons of insights like search volume and top search results for a keyword idea you have. The "Matching Terms" and "Related Terms" reports are beneficial for uncovering keywords you might not have even thought about writing for.

Available plans: Free for one site

3. Keyword Chef

Ahrefs does much more than just keyword research (which is why it can get expensive). If you're looking for a tool that hyper-focuses on helping with keyword research and doesn't break the bank, Keyword Chef is what you need to try. Its wildcard search functionality lets you use * as a placeholder to bring up unique ideas with a good search volume you can plan around.

Available plans: $20 for 1200 keywords

Automated Images

Images spice up a page like no other but creating them one by one is a momentous task. Here are a few ways to bulk-create images for your Programmatic SEO pages.

4. Tailgraph (My personal favourite)

Tailgraph is a fantastic service that lets you generate hero images that sit at the very top of your pages. Use their online dashboard to create a copy-pastable URL that specifies how the rendered image will look. Add a title, subtitle, and background, and customize fonts and colours to match your brand.

Combine Tailgraph with Google Sheets' "CONCATENATE" function to generate featured images in bulk.

Available plans: Free

5. Placid.app

Where Tailgraph has a specific layout of the image, Placid lets you customize the image layout completely while making sure that you can dynamically insert text, and logos in there. Similar to Tailgraph, You can create an image template with custom elements as placeholders which can be swapped out by sending parameters using the generated URL.

Available plans: $19/month for 500 credits

6. Screenshot One (My personal favourite)

Screenshot One is a lifesaver if you curate online brands. Screenshot One can programmatically screenshot a website (in any screen size) and return you a PNG to use. You can also tell it to wait a few seconds, so it doesn't take a screenshot of a half-rendered website.

Available plans: Free for 150 screenshots

6. Google Static Maps

Google Static Maps is a service by Google that lets you generate pictures of a map of any location in the world. You can specify the location as an address or latitude/longitude. It's super easy to start and can be a genuine trust builder with local traffic.

Available plans: Free

Page Builders

7. WP All Import

WordPress is one of the most powerful website builders out there. WP All Import plugin lets you create many posts from a data source, typically a CSV. It works very well for niche sites monetized with Google ads.

Available plans: $249

8. Launchman

Of course, how can we not mention Launchman. It's a great choice if you're looking to create Programmatic SEO pages for your SaaS product.

Available plans: $100/month

Content Writing

Even when creating pages programmatically, having at least 800 words on the page is recommended for Google to take the page seriously. Here are a few tools that will help you write engaging content quickly.

9. Rytr

AI text generation is beneficial in coming up with good writing. Google has strict policies against ultimately generating AI text for websites, but no one said anything about using it as a guide. Use it to spice up your handwritten content, to rephrase, or expand on points.

Available plans: Free for 10K characters/month

10. Google Sheets

Google Sheets is a classic spreadsheet editor that everyone knows and loves. Data for Programmatic SEO pages are typically in a tabular format. Use Google Sheets to clean, prep, and morph it into something that's actually readable by a human.

Available plans: Free

11. Airtable

Airtable is a great modern alternative to Google Sheets. Its familiar spreadsheet editor interface uses formulas to calculate data, organize information in tables, and provides more advanced features such as collaboration, automation, and customizable views. It has integrations with basically every SaaS tool out there, which lets you import data easily.

Available plans: Free

12. OpenAI plugin

While Rytr helps you explicitly with writing, OpenAI is a real workhorse that gets you an answer for anything you ask. Looking for the list of top attractions in Egypt? Tools Developers use daily? Ask OpenAI, and it will come up with a list in no time.

Combine OpenAI's API with Google Sheets, and you have an instant content machine that gets you relevant answers faster than you can say, "Let me try to Google that".

Available plans: Pay as you go

Monetization

The ultimate goal of a Programmatic SEO website is to make revenue. We've done a deep breakdown of the five ways you can monetize your Programmatic SEO project here. Here are two tools that are the quickest to get set up with.

13. Google Adsense

Google Adsense is an ad network that shows ads on your website. You specify where to place the ads, and Google handles the headache of figuring out what ads will bring the most revenue.

Available plans: Free

14. Affiliate Corner

There are a whole lot of affiliate programs available on the web. Each one with different offers, payout schedules, and promotional details. Affiliate Corner has gathered more than 35K+ programs in one place, so you can easily find the one that suits you.

Available plans: $89 (30% off)

Analytics

Tracking which pages are getting traffic, how many are converting, and what keywords people are using to get there are all critical metrics that every Programmatic website should be keeping track of. Here's the best tool for analytics.

15. Plausible

Plausible is a privacy-friendly analytics tool that lets you see how many people came to the site and from where. There's even an integration with Google Search Console that reports what keywords were used. When setting up a Programmatic SEO site, it's really a no-brainer to use Plausible for analytics.

Available plans: $5/month

Indexing

Publishing pages to the web doesn't mean that you will start getting traffic right away. Google has to come index your pages, so they show up in the search results. These tools can help you understand if Google if your pages are in order from a technical standpoint - titles are a good length, images load fast etc.

17. HeyMeta

HeyMeta is a reliable SEO tags checker for a webpage. It's a good idea to verify tags for titles, descriptions, keywords, and images before putting them live to see how Google will see your pages.

Available plans: Free

18. SEO checker (My personal favourite)

SEO Checker is a great tool that audits your website and creates a comprehensive technical report. It checks everything from missing alt text on images to security vulnerabilities.

Available plans: Free

19. IndexMeNow (My personal favourite)

When you publish your pages, it can take a long time for Google to come around and index your pages. IndexMeNow cuts that time down to 24 hours. I've personally used it many times and can attest to its quality.

Available plans: $49 for 60 credits

Next Steps

In conclusion, programmatic SEO is a crucial aspect of modern digital marketing and the use of the right tools can help optimize your website and improve search engine rankings.