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Programmatic SEO is a powerful tool for driving traffic and revenue to your website, but did you know that you can also monetize your programmatic SEO pages?
By identifying and implementing effective monetization strategies, you can turn your programmatic SEO pages into a profitable source of income. In this guide, we'll show you how to monetize your programmatic SEO pages and maximize your revenue.
The first step in monetizing your programmatic SEO pages is to identify potential monetization opportunities that would be viable for you. It is critical to understand what kind of traffic you're currently generating, in which niche, and how willing they are to convert.
Start by measuring by setting up Analytics using Google Analytics and Google Search Console to track:
By correctly measuring and understanding your analytics can you leverage your traffic to generate revenue.
Once you've identified potential monetization opportunities, it's time to start implementing monetization strategies (range from easiest/less revenue to difficult/good revenue):
Online ads are the easiest to set up. The idea is simple - You get a code snippet to add to a section of your site and it will start showing relevant ads to your visitors. As people see and click the ads, you will start making money. You have the option of showing these ads in a few different formats, i.e. display, in feed, in article, on the side. It's mostly a set it and forget it strategy.
SprucePets uses online ads all over the pages as their monetization strategy.
Online ads revenue can vary largely based on the niche you're in, quality of the audience, and various other metrics. This is because ad platforms use dynamic pricing to drive traffic. As a rough estimate, according to SEOChatter, you can expect $8-$20 per 1000 views on Google ads. Clicks are more lucrative than impressions because it shows that the visitor wants to purchase the item. Going from the same source, Adsense can pay $0.20 to $15 per click on average.
SaaSList uses affiliate links to monetize their pages.
Affiliate links can be very lucrative if your content is very close to the bottom of the funnel and your visitors are ready to buy. Exact % cut of the sale varies from business to business but it's generally anywhere between 1-40%. Amazon affiliate pays close to 1-18% range whereas SaaS products can get close to 40-50%.
It's a good idea to disclose somewhere on the page that you're getting commission from the sales.
When your site gets a good amount of qualified traffic, you can start messaging relevant companies in your niche and see if they would be willing to sponsor your content. This could be showing their product above search results, on the sidebar, or in feed as a native ad.
Unlike affiliate links where revenue share terms are already set up, with sponsored listings you can negotiate better terms.
Subject: Sponsorship Opportunity for [Your Blog Name] Dear [Company Name], My name is [Your Name], I run [Your Blog Name], a website with [Number of Followers] readers in [Your Blog's Niche]. I am reaching out to inquire about the possibility of [Company Name] sponsoring our blog. In return, we would be happy to offer you exposure on our website, social media channels, and email newsletter. We would like to create a customized sponsorship package that meets your marketing goals and budget. We are open to discussing various options such as sponsored posts, product reviews, and giveaways. Our rates starts from [Your Rate]. Please let me know if you are interested and what dates and times work best for a call to discuss further. Best, [Your Name] [Your Blog Name] [Your Contact Information]
Marketing Examples is working with Semrush to add their product on their home page.
Local businesses are notorious for not being tech savvy. They generally don't have a great SEO presence. Their customers on the other hand, look for them very specifically online. This is where if you create Programmatic SEO pages to bridge the gap and drive physical traffic to these businesses.
How to set this up:
Sulekha in India monetizes their pages by matching local traffic to nearby businesses.
By selling somebody else's product, you will always receive a portion of the sale. If you want to keep 100% of the sale price, you must launch your own product i.e. a course, a SaaS app, ecommerce store.
Veed has created many Programmatic SEO pages and has CTA links that send the visitor directly to the app sign up page.
Here's what Sam Partland (15+ year SEO expert focused on Enterprise & Programmatic SEO) thinks about this:
The majority of my own programmatic sites are heavily product focused. I leverage a mix of ads, and affiliate links, for them to drive revenue. Leveraging a combination of both, allows me to not have to worry about primarily focusing on any particular set of keywords. No matter what I am targeting, I know that the traffic coming in can drive revenue, without needing to funnel it around.
Sure, later on the traffic can be better optimised, and can be funneled to where it would make the most money. Once a site is launched though, I would rather just a bit of money coming in that I don't need to optimise, and focus on driving more traffic, than to spend time driving only specific traffic or funneling traffic somewhere.
That's what the combination of ads & affiliate links gives me.
I also prefer to diversify my linking. Rather than just focussing on Amazon, I like to combine as many related programs as I can to ensure I can offer my users good coverage of options. This also appears more required than ever before, based on the recent product review algo updates.
By following the steps outlined in this guide, you can successfully monetize your programmatic SEO pages and turn them into a profitable source of income. Remember to identify potential monetization opportunities, implement effective monetization strategies, and continually measure and optimize your efforts to maximize revenue.
With the right approach and a little bit of effort, you can turn your programmatic SEO pages into a valuable asset for your business.